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45TH SESSION OF SEMINARS ON RESEARCH IN ENERGY ECONOMICS AT PARIS-SCIENCES-LETTRES

L'EFFICACITÉ DE L’EFFICACITÉ ÉNERGÉTIQUE

Wednesday 05 June 2019, from 16h30 to 18h30
Université Paris-Dauphine, Amphi 5, 2nd Floor
Place du Maréchal de Lattre de Tassigny-75116 Paris Cedex

Registration can be done on the website Eventbrite:
Inscription

PROGRAMME
The Seminar on Research in Energy Economics at Paris-Sciences-Lettres (PSL) is jointly organized by the CERNA (MINES PARIS TECH), the CGEMP (Université Paris-Dauphine), the Chaire European Electricity Markets (Université Paris-Dauphine), and i3 (l’Institut interdisciplinaire de l’innovation), members of PSL. It is animated by François LEVEQUE (MINES PARIS TECH), Dominique FINON (CNRS-CIRED) and Patrice GEOFFRON (Director, CGEMP, Université Paris-Dauphine).

Magali Delmas (Professor of Management, University of California at Los Angeles, Institute of the Environment and Sustainability)
Are Residential Energy Efficiency Programs Effective? An Empirical Analysis in California?
We present the results of multiple residential energy efficiency programs using more than 11 million households’ electricity billing records from 2010-2015 in Southern California. We find that these programs reduce overall electricity usage by 4 percent. However, there are significant differences in their effectiveness. Programs providing financial incentives for energy efficient pool pumps and refrigeration generate the largest electricity savings (12 percent, and 6 percent, respectively). Lighting programs result in less than 1 percent of electricity consumption reduction, and no savings when light bulbs are given away for free. We also find consumption increases associated with programs providing incentives to upgrade dishwashers/clothes washers, for whole house retrofit, and building envelope. Our results identify rebound effect during certain time of the year and for certain building types, participants consuming more electricity after upgrade.
Présentation basée sur un Working Paper de l'IES-UCLA de décembre 2018, co-écrit avec Yating Chuang et Stéphanie Pincetl, chercheurs à l'IES

The Effectiveness of US Energy Efficiency Building Labels
Nature Energy, 2(4) (17033, 2017)
Article
Authors : Asensio, OI Delmas, MA
Permalink : https://escholarship.org/uc/item/9m11b9rf

Katherine Farrow (Économiste à l'OCDE, docteure de l'Université de Montpellier)
Less Is more in Energy Conservation and Efficiency Messaging: Insights from Experimental Economics
Presentation
Campaigns aiming to encourage people to reduce their energy consumption frequently make three well-intentioned but inadvertent mistakes in their communications strategies. These mistakes are driven by a deeply embedded yet often counter-productive popular intuition: that “more is better.” We identify three messaging pitfalls that can result from this assumption, namely that a message will be more persuasive if it emphasizes the greatest number of people engaging in undesirable behavior, the greatest number of victims of such behavior, and the greatest number of reasons why one should adopt particular energy conservation and efficiency measures. We cite experimental evidence demonstrating that these strategies can in fact reduce the persuasive power of a message and review several underlying psychological mechanisms that may explain these counterproductive effects. Finally, we provide a number of alternative messaging strategies that are likely to improve the performance of energy conservation campaigns.
Présentation basée sur un papier co-écrit, avec Gilles Grolleau (INRA-Montpellier) et Naoufel Mzoughic (INRA-Avignon), et publié dans Energy Policy, Vol. 122, November 2018.

For additional information, please contact the organizers:
Dominique Finon: finon@centre-cired.fr
François Lévêque: francois.leveque@ensmp.fr
And Patrice Geoffron: patrice.geoffron@dauphine.fr

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